What is Be Easy?
be easy is a family of skateboarders, snowboarders, degenerates, and creative minds addicted to traveling and dubra.. Whether you’re trying to buck out or chill out, you always got to Be Easy. Founded in the summer of 2010 by Zack Sochor and Justin Gotthardt, Be Easy has been consistently filming, putting out videos, new boards, and new apparel. All for Zack, one-eyed steez forever.
"Be easy love. Keep good vibes going everyday always stay smiling and love life no matter what. We're here to have a good time. Whether it be snowboarding and shredding for life, to just plain living. Positivity, good vibing, being easy. I sit here soaking it in to help heal gotta keep the will up and living hard to get by, but were doin this the right way. Be Easy yall. Love everyone for being so awesome!" -Zack Sochor (7/6/91-9/7/12)
Be Easy on The Berrics
"I suggest that anyone in the area attends because it looks like its gunna be a barn burner. be easy skateboards doesn't look like they took this easy one single bit. holy fuck these guys are gnarly." -steve berra, the berrics
Be Easy in Millennial Magazine
'Justin Gotthardt started Be Easy with his friend Zack Sochor during the summer of 2010 in the small town of Sherman, Connecticut. Justin and Zack, 18 at the time, collectively had $54 to their names. They optimistically decided to print 12 original Be Easy t-shirts with the savings and sold them for $15 a piece in “The Goon Cocoon” at the New Milford skatepark. Eventually skateboards and snowboard decks were added to the inventory. Camaraderie kept Justin going, and the Be Easy family was formed. Cancer stole Zack at age 21, but Justin continued with the company in his honor. Be Easy hit hard, selling product on skate trips all over the country multiple times. Most notably was the “Grime Life” roadtrip, a three week ‘to and from’ Atlanta. Justin and his crew slept in a car and lived off propane-grilled hotdogs. They survived on memories and mayhem; and even made a full length skate movie, “Grime Life,” which was featured on The Berrics, a popular skateboarding site.' - Millennial Magazine (Full Article)
Be Easy Interview on Heaping Helping
'Be Easy is synonymous with Hakuna Matata, it means no worries. It is a mindset to not take anything too seriously and to actually live, love, and skateboard. That sounds super cliche, but it really is the atmosphere we tune into. This goes for us as a whole, but especially in skateboarding nowadays. There is too much judgment and animosity towards each other. Everyone needs to realize we are all weirdos. So just smile, chill out and BE EASY.' -From the Heaping Helping Interview (Full Interview)